The Journal
No hype, no BS. What we're building, what we get wrong, and what the research actually supports.
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What your mushroom coffee actually costs per cup
Sticker price tells you almost nothing. Three numbers do, and most labels won't let you calculate them.
Read more: What your mushroom coffee actually costs per cup -
Why we took the caffeine out
Most people don't have an energy problem. They have a crash problem and the fix isn't a stronger coffee.
Read more: Why we took the caffeine out -
What Mushroom Brands Hide From You
Most people don't have an energy problem. They have a crash problem. And the fix isn't a stronger coffee.
Read more: What Mushroom Brands Hide From You -
4 Toxic Ingredients Hiding in Your Supplements
Would you ever sprinkle talcum powder on your breakfast?Or drizzle your salad in industrial paint?
Read more: 4 Toxic Ingredients Hiding in Your Supplements
The Journal, every other Friday
What we're building, and what the research actually says.